Introduction

متجرك ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our store management platform.

This Privacy Policy complies with Egyptian Law No. 151 of 2020 on the Protection of Personal Data and its executive regulations.

Information We Collect

We collect information you provide directly to us, including:

Account information (name, email, phone number)
Business information (store name, address, tax ID)
Usage data (how you interact with our platform)
Device information (browser type, IP address)

How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve our services
Develop new features and functionality
Communicate with you about updates and support
Protect against fraud and unauthorized access

Data Security

We implement industry-standard security measures to protect your data. This includes encryption in transit and at rest, regular security audits, and access controls. Your data is stored on secure servers in Egypt.

Data Retention

We retain your data for as long as your account is active or as needed to provide you services. After account closure, we retain data for 90 days before permanent deletion, unless Egyptian law or tax requirements mandate a longer period.

Account and store data: duration of subscription + 90 days
Transaction and invoice data: 5 years (as required by Egyptian tax law)
Customer data: per each store's policy; you may request deletion at any time

Your Rights Under Law 151 of 2020

Under Egyptian Personal Data Protection Law No. 151 of 2020, you have the right to:

Access your personal data held by us
Correct any inaccurate or incomplete data
Request erasure of your personal data (right to be forgotten)
Export your data in a portable, machine-readable format
Object to processing of your data for marketing purposes
Withdraw your consent at any time without affecting prior processing

To request deletion of your data or exercise any of these rights, contact us via the email or WhatsApp listed at the bottom of this page. We will respond within 30 days.

Cookies

We use essential cookies to operate our platform. These cookies are necessary for authentication, security, and basic functionality. We do not use tracking or advertising cookies.

Third-Party Services

We may use third-party services for payment processing and analytics. These services have their own privacy policies, and we encourage you to review them.

Sub-processors

We rely on the following sub-processors to deliver the service. Cross-border transfers are protected by each sub-processor’s standard Data Processing Agreement plus standard contractual clauses where applicable.

Cloudflare — object storage (R2), CDN, WAF. Data crosses borders.
Meta — WhatsApp Cloud API and Conversions API (hashed PII only). Data crosses borders.
TikTok — Events API (hashed PII only). Data crosses borders.
Google — Ads conversion API (hashed PII only). Data crosses borders.
Paymob — payment gateway (Egyptian CBE-licensed). Stays in Egypt.
Kashier — payment gateway (Egyptian CBE-licensed). Stays in Egypt.
Bosta — shipping carrier (Egyptian). Stays in Egypt.
Sentry — error monitoring (EU region). PII redacted.

Exercising your rights

Right of access (Article 6): download a JSON export of all your personal data from the “Data export” button in your account settings.
Right to erasure (Article 7): use the “Erase my account” option in your account settings. Tax invoices are retained for 5 years as required by Egyptian tax law (Article 9 exception); your personal identifiers on those invoices are replaced with “Erased customer”.

Data Protection Officer

For data-protection questions or to exercise any of your rights under Law 151/2020, contact our DPO at dpo@store-eg.com. We respond within 30 days.

Compliance with Egyptian Laws

This platform operates in compliance with Egyptian legislation governing data protection, cybersecurity, and consumer rights:

Egyptian Consumer Protection Law No. 181 of 2018 — guarantees buyers' rights to returns, refunds, and accurate information
Egyptian Personal Data Protection Law No. 151 of 2020 — regulates the collection, processing, storage, and deletion of personal data
Egyptian Anti-Cyber Crime Law No. 175 of 2018 — criminalizes hacking, electronic fraud, and privacy violations

Automated Decision-Making (Store Health Score)

The platform uses an automated system to periodically calculate a "Store Health Score" based on objective indicators including: payment status, store activity, user engagement, and data quality. This system may automatically suspend an account without direct human intervention under the conditions described in the Suspension Policy. You have the right to contest this decision and request a human review by contacting us.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Email:

WhatsApp:

Privacy Policy